CHALLENGE
The UOB banking website was designed before the widespread use of mobile devices.
As a website revamp to create a responsive website will take time, UOB commissioned the development of a mobile website in order to immediately address the needs of mobile users.
APPROACH
Besides developing a mobile-optimized design to best present current content, we also took the opportunity to deliver a better, more relevant experience for the user.
Leveraging on common smartphone features, we delivered a location-sensitive Branch and ATM locator, using smartphones’ native GPS feature.
The mobile site also featured customized exchange rate information, based on rates that the User frequently accessed as well as presented the promotions that were most popular with Users based on their surfing behaviour.
EXPERTISE
- Website Analytics
- Mobile website information architecture
- Mobile website design & revamp
- Visual Design
- Front end coding